Cookie Policy

The Place ("we," "our," or "us") uses cookies and similar technologies to enhance your experience on our website, analyze traffic, and support our marketing efforts. This Cookie Policy explains what cookies are, the types we use, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function efficiently and provide information to website owners. Similar technologies, such as pixels and tags, are used to track user behavior and deliver personalized content.

Cookies We Use

We use the following types of cookies on our website:

‍1. Necessary Cookies
‍These cookies are essential for the website to function properly. Without them, certain features (like submitting forms or playing videos) may not work.
‍Examples: Session management, security features.

‍2. Functional Cookies
‍These cookies enable enhanced functionality and personalization, such as remembering your preferences or improving your experience.
‍Examples: Saving language preferences, enabling smooth playback of video content.
‍Tools Used:
‍Vidzflow: To display videos seamlessly.

3. Analytics CookiesWe use these cookies to analyze website usage, track performance, and improve your experience.
‍Tools Used:
‍Google Tag Manager (GTM): For managing and deploying analytics scripts.
‍Webflow Analytics: To track and optimize website performance.

‍4. Marketing and Advertising Cookies
‍These cookies help us deliver relevant ads on platforms such as LinkedIn and Meta (Facebook/Instagram) and measure the effectiveness of our campaigns.
‍Tools Used:
‍Meta Pixel: Tracks user interactions and conversions from Meta platform ads.
‍LinkedIn Insights Tag: Enables retargeting and conversion tracking for LinkedIn campaigns.
‍Bigin CRM Integration: Synchronizes lead data collected from forms for better follow-ups.

How We Use Cookies

We use cookies to:
- Provide core website functionality.
- Deliver and optimize video playback using tools like Vidzflow.
- Analyze website performance and user behavior.
- Improve your browsing experience with personalized content.
- Track the success of marketing efforts and manage leads.

Managing Cookies

You can manage or disable cookies through your browser settings. Note that blocking certain cookies may limit website functionality, including video playback or interactive elements.

Here are links to manage cookies in common browsers:
Google Chrome
‍Mozilla Firefox
‍Safari
‍Microsoft Edge

‍You can also manage third-party cookies using platforms like Your Online Choices or Google Ads Settings.

Updates to This Policy

We may update this Cookie Policy to reflect changes in technology or our use of cookies. Any updates will be published on this page. We recommend checking this policy periodically for the latest information.

Contact Us

If you have questions about our use of cookies or this policy, please contact us at:
‍The Place
Email: office@theplace.rs
Phone: +381 63 740 6996